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Article Index
Monthly Archives: June 2008
Why do you use focus groups?
As has been noted in several postings on this blog, there is overwhelming evidence that focus groups and brainstorming actually: Reduce the number of ideas generated, and Eliminate the “outliers” — the most creative ideas compared to 1:1 techniques that … Continue reading
“The customer is the company”
Hi-tech t-shirts There is a fascinating article in the June issue of Inc. magazine about Threadless. Threadless lets customers design t-shirts over the Internet, then takes a vote on the best designs which are then offered for sale. Potential customers … Continue reading
Focus Groups, Brainstorming, and Freddy
Why won’t they die? A reader made this comment on an earlier post about group-think efforts: At a conference I recently attended, we had several brainstorming sessions devoted to finding ways to improve the grant we were all on. An … Continue reading
Chicago — an innovation center
Nussbaum at BusinessWeek makes a case that Chicago is the most innovative city in America: http://www.businessweek.com/innovate/NussbaumOnDesign/ He talks about several major initiatives by the city government as well as the IIT Design center, but does not mention the CME center … Continue reading
