Service (Co-) Creation

from “mass” communication to one-to-one understanding

We have had several postings about Nokia in this blog. We have discussed its Beta Labs, Beta Culture and use of ethnography in emerging economies.

The communications director at Nokia calls co-creation a move from “mass” communication to one-to-one understanding. The full article is here:

http://conversations.nokia.com/home/2008/07/co-creation-and.html

This entry was posted on Sunday, July 13th, 2008 at 5:29 pm and is filed under Co-creation or User collaboration, Customer Research Methods, Ideation, NSD Process, communication, experiential innovation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.