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Article Index
Monthly Archives: October 2008
Weird Al Update
The Internet Changes Everything The internet changes the song parody business. Through digital release of a song or video an entertainer can parody a song that is still on top of the charts… Weird Al’s first release on iTunes sold … Continue reading
Weird Al and the Internet
Wired magazine has an interesting article about how the internet has affected the career of Weird Al Yankovic. Weird Al is impacted by two trends from the internet: Fragmenting of the market into small segments (Long Tail?) A surplus of amateur … Continue reading
Why do users collaborate??
Every firm has an IP unit that is looking to protect and harvest the ideas generated within the organization. Patent Trolls are infamous in software and other high tech areas. Why then are users willing to collaborate with firms and … Continue reading
All marketing IS service marketing
”The Service Revolution” An interesting article notes that Henry Ford knew that he was in the service business, but many goods-manufacturers today still do not recognize that they are competing on service. http://www.deloitte.com/dtt/cda/doc/content/The%20Service%20Revolution.pdf
Posted in Uncategorized
Tagged all marketing is service marketing, Deloitte, Lusch, Vargo
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Brave New World
Freedom of Speech in danger? As an adolescent I was an avid reader of books warning about the threat of loss of our precious freedoms. Brave New World, Fahrenheit 451, 1984, Atlas Shrugged and Animal Farm are ones that I … Continue reading
Posted in Uncategorized
Tagged 1984, brave new world, censorship, fahrenheit 451, freedom of speech, religious censorship
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All NPD is Service Innovation
I have thought since I first read the Vargo and Lusch argument for a “new dominant logic of marketing” (JM 2004) that an obvious corollary to their declaration that “all marketing is service marketing” is that: All New Product Development is Service Innovation. A posting … Continue reading
Posted in NSD Process
Tagged Business Week, Lusch, new dominant logic, service dominant logic, Vargo
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A Spectrum of Co-creation
The first step towards understanding a phenomena is often to categorize it. FreshNetworks Blog attempts to categorize NPD co-creation into 5 groupings: Mass customization Real-time self-service Service redesign New product co-creation Community product design See the full posting: http://blog.freshnetworks.com/category/series/co-creation-series/
Posted in Co-creation or User collaboration
Tagged categories of co-creation, Co-creation
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“Wisdom of Crowds” to solve personal problems
A recurring theme of this blog is collaboration. I was interested to see that an online community has been formed to solve personal problems. Why write to Dear Abby when a community is available? http://blog.freshnetworks.com/2008/09/sidetaker-crowdsource-your-private-life/
Posted in Co-creation or User collaboration, Customer Research Methods
Tagged voting, wisdom of crowds
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