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Article Index
Monthly Archives: January 2009
Service Science vs. Service Dominant Logic
SDL or Service Science: establishing standards or branding? IBM has been fostering “service science” as an approach to understand service and service innovation. Two academics who wrote the well known Journal of Marketing article have been promoting the “Service Dominant … Continue reading
Services Marketing
A while back MadTV took a hard look at marketing practices by the airlines. Frequent fliers will appreciate their insight into the evolving revenue models of the airlines. http://www.youtube.com/watch?v=76LP3suWgTw&NR=1
The Lonely Whistle-blower
Several loyal readers have suggested that I stay on topic — service innovation – and not revisit the Madoff tragedy. They are correct: it is best not to dilute the brand on this blog. However… one quick link for those interested. I … Continue reading
Entrepreneurship by Necessity
Tragedy to Entrepreneur of the year I had the great fortune to study entrepreneurship in a seminar led by Gerry Hills at UIC. Gerry has widespread interests: entrepreneurial marketing, opportunity recognition, and who became entrepreneurs. I remember being interested with studies that … Continue reading
