I believe that the two biggest threats to the wide open Web and social media as we know it are the potential dominance of:
- Facebook as a social media platform and
- Klout as an SM-rater.
Facebook is an evolving closed system that threatens to overtake the WWW as the world wide information space. Further evidence of this trend was the launching of the WSJ facebook site this week: WSJ Social, For a World Where Facebook Is the New Internet – Forbes http://onforb.es/rniic2 (thanks @laurelschirr)
The Klout threat is even more insidious as it can change the behavior of social media participants. As people seek higher Klout scores for K-rewards, status or even job screening tricks reminiscent of commercial website SEO will come to twitter, FB, etc. For example someone would likely increase a Klout score by:
- More frequent postings,
- Hot topics (“what if Justin #Bieber and Lady #Gaga hooked-up?”)
- Following people with high scores, and
- Only following back half of followers.
Does that sound like a social world? See this article, also from Forbes: How Do You Like Being Publicly Scored? http://onforb.es/phDoeX
Do you agree that these are THE two big threats?