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Article Index
Author Archives: gschirr
SMM4Biz
I have started a second WordPress blog, http://smm4biz.com/2012/02/16/class-infomercial/ . With teaching the new course in SMM I feel that I will have more ideas to share about SMM. I continue to believe that there is a great synergy between experiential innovation … Continue reading
Posted in Uncategorized
2 Comments
Top threats to the Internet and SM!
I believe that the two biggest threats to the wide open Web and social media as we know it are the potential dominance of: Facebook as a social media platform and Klout as an SM-rater. Facebook is an evolving closed … Continue reading
Posted in Uncategorized
3 Comments
Community-sourcing a new course!
When I first considered a new undergraduate social media marketing class I started with a few ideas and a half page outline. The outline in the previous post is the one I am now using in the course. It has … Continue reading
Posted in Uncategorized
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The imperfect Social Media Marketing course
When I was soliciting ideas for the new course I used the title “The Perfect Social Media Marketing course”. Now that we are a couple weeks into it, I already am thinking of changes for the fall, so the following … Continue reading
Groups kill ideas… especially the good ones!
group ideas, brainstorming groups, focus groups Continue reading
Posted in Uncategorized
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Help: The Perfect Social Media Marketing Course
This course will debut at Radford U in January. In the planning and proposal stage the course has benefited from crowdsourced ideas from my online friends and colleagues. So I have come back for more! What follows is an outline … Continue reading
Posted in Uncategorized
9 Comments
Real Innovators Ship: Innovation versus Invention
The difference between invention and innovation is illustrated by the well known story of PARC and Apple Computer: PARC invented the key features associated with the Mac; but Apple brought it to market. Continue reading
Posted in entrepreneurship
Tagged Apple, Apple Computer, innovation, innovation versus invention, invention, PARC, Steve Jobs, Xerox
4 Comments
Innovation in Higher Ed: Who is the customer?
Innovation in education is difficult due to the divisions that make cross-discipline cooperation rare as well as a lack of focus on the user. Continue reading
Posted in Innovation education, NSD Process, Process Innovation
Tagged Higher education innovation, HigherEd
14 Comments
Why Klout is dangerous
Why Klout and influence measures are dangerous to the social media community. As they rise in importance so will unsocial behavior and cheating. Continue reading
Posted in Social Media Marketing
Tagged Klout, Peer-Index, social media influence measures, TweetGrader
25 Comments
Group Brainstorming is fun… but kills good ideas!
Group brainstorming and focus groups are fun and create an illusion of effectiveness among everyone involved in the process. Can an organization interested in innovation channel the enthusiasm but limit the murder of ideas? Continue reading
Posted in Customer Research Methods
Tagged Brainstorming, focus groups, front end of innovation, Fuzzy Front End
11 Comments
