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Article Index
Author Archives: gschirr
Why Klout is dangerous
Why Klout and influence measures are dangerous to the social media community. As they rise in importance so will unsocial behavior and cheating. Continue reading
Posted in Social Media Marketing
Tagged Klout, Peer-Index, social media influence measures, TweetGrader
25 Comments
Group Brainstorming is fun… but kills good ideas!
Group brainstorming and focus groups are fun and create an illusion of effectiveness among everyone involved in the process. Can an organization interested in innovation channel the enthusiasm but limit the murder of ideas? Continue reading
Posted in Customer Research Methods
Tagged Brainstorming, focus groups, front end of innovation, Fuzzy Front End
11 Comments
How to serve Customers
How to serve customers, wall street style. Continue reading
Posted in Uncategorized
Leave a comment
Top 9 Clues that you MAY have followed the wrong tweeter
Top 9 indications that you MAY have followed the wrong tweeter include the use of truetwit. Continue reading
Posted in Uncategorized
Tagged BBW, increase followers, mafia family, pay for tweets, teeth whitener, Truetwit
7 Comments
Entrepreneurship and Marketing
For some reason the study of entrepreneurship is usually housed in the management department, not in marketing. However, in a world of lean startups and effectuation, it is clear that understanding markets and clients are key skills of entrepreneurship.
Continue reading
Just Do It!
Just Do It seems the theme of product development: effectuation, agile development, probe and learn, or organic. Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, experiential innovation, Experiment, Slow Burn Entrepreneurship
Tagged agile development, effectuation, Gary Gilmore, just do it, lean startups, Let's Do It!, market research, marketing, Nike, probe and learn, product innovation, Stage-Gate
1 Comment
Pioneers get arrows in their backs…
Pioneers don’t always win: in fact they don’t usually win! The keys to success are luck, persistence, and continual innovation. Continue reading
Reflections on two years of tweeting
Benefits from two years on twitter! Continue reading
Posted in Social Media Marketing
Tagged Cheryl Burgess, Co-creation, Kent Huffman, Mark Schaefer, Twitter, Wayne Marr
3 Comments
Computers in the classroom: no surfin’
I ban open computers in my classes because the distraction of multitasking or surfing the internet, reduces discussion and inhibits learning. Continue reading
Is “Lean Startups” a misnomer?
Lean startups as Probe and Learn entrepreneurship! Continue reading
