Subscribe by RSS Feed
Archives
- January 2012
- December 2011
- October 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- June 2010
- April 2010
- January 2010
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
Article Index
Category Archives: communication
Social Media Marketing will Drive Product Innovation
How social media can advance innovation by facilitating customer and user cocreation. Continue reading
UIC Innovation Center: NPD Education
A cross-discipline approach to innovation education A week ago Friday the UIC Innovation center held an open house and reception for academics attending the AMA Summer conference in Chicago. Al Page, professor of Marketing at the University of Illinois at … Continue reading
Cola Co-creation
Coca-cola has developed new dispensing machines that contain up to thirty flavors that can produce up to 100 different types of soda. The machines can be reset realtime and communicate so that coke can introduce a new soft drink and … Continue reading
CEO as chief storyteller
More on the importance of storytelling for innovation: RT: @GuyKawasaki Chief Storytelling Officer: why CEOs need to be great storytellers. http://trkk.us/?bSG This is a followup on an earlier post: http://servicecocreation.com/2009/06/08/storytime/
Posted in communication, NSD Process
Leave a comment
Medicine and Social Networking
Business on Twitter Commercialization of the social networks is inevitable. Dell has posted over $2,000,000 in sales. [ RT @mashable Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales http://bit.ly/NkKHR ] Social Networks and Medicine Social networks may have implications … Continue reading
Storytime?
Storytelling, innovation and organizational change How do you get an organization to share an innovative vision and push for change? A common theme, from different perspectives, is the power of stories to impact organizational culture and promote change and innovation. … Continue reading
Cross functional innovation teams
Cross functional development teams seems like a no-brainer: Having representatives from marketing, finance, operations, customer service, etc. involved early should speed the development process by allowing communication and coordination to be performed in parallel instead of linear fashion. Diversity of … Continue reading
Test first, then Design
“Lean” or “Knowledge-based” Product Development I have a link to a fascinating article on knowledge-based product development at Toyota. A key concept is that knowledge is a key resource in NPD and must not be wasted but must flow to where … Continue reading
Do you need a “conductor” for service innovation?
A new leadership metaphor for co-creation ensembles The ASU online magazine has an interesting article on managing co-creation of software and other services. Since different groups are involved — in-house developers, outsourced developers, users — it may take a “conductor” … Continue reading
Co-creation at Nokia
from “mass” communication to one-to-one understanding We have had several postings about Nokia in this blog. We have discussed its Beta Labs, Beta Culture and use of ethnography in emerging economies. The communications director at Nokia calls co-creation a move from … Continue reading
