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Article Index
Category Archives: Customer Research Methods
Group Brainstorming is fun… but kills good ideas!
Group brainstorming and focus groups are fun and create an illusion of effectiveness among everyone involved in the process. Can an organization interested in innovation channel the enthusiasm but limit the murder of ideas? Continue reading
Posted in Customer Research Methods
Tagged Brainstorming, focus groups, front end of innovation, Fuzzy Front End
11 Comments
Just Do It!
Just Do It seems the theme of product development: effectuation, agile development, probe and learn, or organic. Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, experiential innovation, Experiment, Slow Burn Entrepreneurship
Tagged agile development, effectuation, Gary Gilmore, just do it, lean startups, Let's Do It!, market research, marketing, Nike, probe and learn, product innovation, Stage-Gate
1 Comment
Is “Lean Startups” a misnomer?
Lean startups as Probe and Learn entrepreneurship! Continue reading
Before “Lean Startups” there was “Probe and Learn”
The innovation process underlying lean startups, as described by Eric Ries, seems eerily similar to the Probe and Learn process described by Gary Lynn and colleagues 15 years ago. Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, entrepreneurship, experiential innovation, Experiment, Slow Burn Entrepreneurship, Uncategorized
Tagged effectuation, entrepreneurship, Eric Ries, Gary Lynn, probe and learn, rapid prototyping, Stephan t, Steven Gary Blank, Thomke
2 Comments
Social Media and User Research Methods
An engagement/deep knowledge framework to categorize user research methods indicates some likely innovations as social media is employed in innovation. Continue reading
Innovation Week in Review – March 18, 2011
Twitter friends helped in the crowdsourcing of a proposal for a new course in social media marketing. Plus a summary of interesting links on innovation, co-creation and social media marketing. Continue reading
Innovation Week Review – March 11, 2011
Is email dead? Does Charlie Sheen tweet? News of the week on social media, innovation and user co-creation. Continue reading
Posted in Customer Research Methods, Innovation Week, Social Media Marketing
Tagged charlie sheen, email, Klout, Social Media, Twitter
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Catch the Wave
How do you catch the wave of technology? Why is Apple so good at it? Ideas from effectuation, Lead Users, probe and learn are considered. Continue reading
Innovation Week in Review – Oct 30, 2010
Review of innovation: effectuation, creativity, small companies, and privacy. Continue reading
Effectuation and Innovation I: avoid market research
Efffectuation is a prescription for innovating when the risk is unknown and unknowable. When outcomes and probabilities are unknowable an entrepreneur: enters a market based on his/her knowledge, experience and networks; keeps investments small to retain future options; and plans to shape the development of the nascent market with the help of customers and stakeholders. Continue reading
