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Article Index
Category Archives: Customer Research Methods
Innovation Week in Review – Oct 23, 2010
Friday research issue: Real-time market data not market research! Most of my twitter community seemed to approve of these themes. A couple sharp readers noted The Gap as perhaps a counter-example I attended the annual PDMA conference last week and … Continue reading
Innovation – week in review: October 2, 2010
Weekly innovation review: does six sigma stop innovation; innovation and constraints; ideas from small fry; and more. Continue reading
Innovation: Week in Review Sept 18, 2010
Interesting articles, blogs and tweets on innovation that came to my attention this week: Innovation in Education I focused my Friday tweets on issues in education. Many twitter friends seemed to agree that innovation is especially hard in education because … Continue reading
Social Media Marketing will Drive Product Innovation
How social media can advance innovation by facilitating customer and user cocreation. Continue reading
Ethnography and Product Innovation
Does Ethnography make the front end of innovation less fuzzy? I have written several posts about the use of ethnography to gather good data from users. A recent article in the Journal of Product Innovation Management explores the topic in … Continue reading
Zombie Theory
It is hard to totally disprove a theory or idea in social sciences — there is always some possibility that a different experimental design or a new sample will show that it works in certain circumstances. However, if we are scientists … Continue reading
Cola Co-creation
Coca-cola has developed new dispensing machines that contain up to thirty flavors that can produce up to 100 different types of soda. The machines can be reset realtime and communicate so that coke can introduce a new soft drink and … Continue reading
Brainstorming groups still kill ideas
I was surprised to find an article in a leading innovation journal that summarized a recent research paper on brainstorming. The summary stated that in contrast to most past studies this one showed that group ideation may reduce the number of ideas … Continue reading
In Search of Innovation
A great article on innovation in todays WSJ: http://online.wsj.com/article/SB10001424052970204830304574133562888635626.html Look away from the lampost I suppose a cynic might claim that “great” means that it agrees with the recurring themes and principles discussed in this blog. Specifically: Storytelling, Involving users … Continue reading
Facebook doesn’t listen to customers
Is it best to ignore your customers? Innovation thought leaders such as von Hippel, Utterback and then Christensen, have written about the risks of listening to customers when trying to innovate. A fellow blogger defended Facebook’s policy to ignore users … Continue reading
Posted in Customer Research Methods
Tagged Brainstorming, Christensen, contextual information, disruptive innovation, Ethnography, experiments, Facebook, focus groups, hire an anthropologist, ignore your customers, latent needs, lead users, open source, probe and learn, radical innovation, rapid prototyping, site visits, sticky information, Utterback, voice of the customer, von Hippel
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