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Article Index
Category Archives: experiential innovation
Entrepreneurship and Marketing
For some reason the study of entrepreneurship is usually housed in the management department, not in marketing. However, in a world of lean startups and effectuation, it is clear that understanding markets and clients are key skills of entrepreneurship.
Continue reading
Just Do It!
Just Do It seems the theme of product development: effectuation, agile development, probe and learn, or organic. Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, experiential innovation, Experiment, Slow Burn Entrepreneurship
Tagged agile development, effectuation, Gary Gilmore, just do it, lean startups, Let's Do It!, market research, marketing, Nike, probe and learn, product innovation, Stage-Gate
1 Comment
Pioneers get arrows in their backs…
Pioneers don’t always win: in fact they don’t usually win! The keys to success are luck, persistence, and continual innovation. Continue reading
Is “Lean Startups” a misnomer?
Lean startups as Probe and Learn entrepreneurship! Continue reading
Before “Lean Startups” there was “Probe and Learn”
The innovation process underlying lean startups, as described by Eric Ries, seems eerily similar to the Probe and Learn process described by Gary Lynn and colleagues 15 years ago. Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, entrepreneurship, experiential innovation, Experiment, Slow Burn Entrepreneurship, Uncategorized
Tagged effectuation, entrepreneurship, Eric Ries, Gary Lynn, probe and learn, rapid prototyping, Stephan t, Steven Gary Blank, Thomke
2 Comments
Social Media and User Research Methods
An engagement/deep knowledge framework to categorize user research methods indicates some likely innovations as social media is employed in innovation. Continue reading
Lean Start-ups or Slow-burn entrepreneurship
Lean startups and slow burn startups permit the effectuation process of entrepreneurship to continue for a longer period of time. Continue reading
Posted in Co-creation or User collaboration, experiential innovation, Experiment
Tagged Carilion Clinic, David Catalano, David Poteet, Doug Juanarena, effectuation, entrepreneurship, Frederick Cook, Heyo, Lars Graf, Lean start-up, Modea, NCTC, New River Valley, Nomad Mobile guides, NRV, Rackspace, Radford University, technology council, Virginia, Virginia Tech, VitalLink
1 Comment
Catch the Wave
How do you catch the wave of technology? Why is Apple so good at it? Ideas from effectuation, Lead Users, probe and learn are considered. Continue reading
Effectuation in Action: Consulting as Search
Effectuation in action: one way for firms to employ effectuation in a new market is to enter through consulting and custom projects. Continue reading
Catch a Wave: Innovate life surfers!
The world of surfing shows the power of Lead User innnovation. Catch a wave and you’ll be innovating at the edge of the world… Continue reading
