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Article Index
Category Archives: Ideation
Brainstorming groups still kill ideas
I was surprised to find an article in a leading innovation journal that summarized a recent research paper on brainstorming. The summary stated that in contrast to most past studies this one showed that group ideation may reduce the number of ideas … Continue reading
In Search of Innovation
A great article on innovation in todays WSJ: http://online.wsj.com/article/SB10001424052970204830304574133562888635626.html Look away from the lampost I suppose a cynic might claim that “great” means that it agrees with the recurring themes and principles discussed in this blog. Specifically: Storytelling, Involving users … Continue reading
Online Communities — Replacements for Focus Groups
A recurring theme of postings on customer involvement methods is that traditional market research methods such as focus groups and brainstorming kill ideas and creativity; there is a need for better ideation techniques that truly engage users. J. Scott Armstrong … Continue reading
Fuzzy Front End
Note: a quick overview of the fuzzy front end in new product development, authored by Peter Koen and others, is available on the Steven’s web site: http://www.stevens.edu/cce/NEW/PDFs/FuzzyFrontEnd_Old.pdf
A full section on Service Innovation at the PDMA Research Conference
Students of new product development are aware of the term the “Fuzzy Front-End of NPD”, which describes the less understood process of idea generation (versus the allegedly more rational development process at the end that is better studied and … Continue reading
Posted in Ideation, NSD Process, Stage-Gate®
Tagged Albert L. Page, Fuzzy Front End, Fuzzy Rear End, JPIM, PDMA, Strathclyde, Susan Hart
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Distributed Co-creation
Participatory marketing taken to the next level The July issue of the Mckinsey Quarterly has an interesting article called “the next step in open innovation.” The article is a discussion of how the examples of customer creation of Wikipedia and … Continue reading
Co-creation changes the organization as well as the service
Deceptively simple If your customers help create new services: the results should better fit customer needs, the process should be speeded, and many ideas generated. However, a firm must find a way to deal with a cast of stakeholders, must … Continue reading
Posted in Co-creation or User collaboration, Ideation, NSD Process
Tagged Co-creation, marketing, Ramaswamy, user innovation
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Co-creation at Nokia
from “mass” communication to one-to-one understanding We have had several postings about Nokia in this blog. We have discussed its Beta Labs, Beta Culture and use of ethnography in emerging economies. The communications director at Nokia calls co-creation a move from … Continue reading
Steps to NSD Success
Customer-centric research methods one of Eight Steps In Jan ’05 Fast Company converted a conversation with the principals of Peer Insight into eight steps to service innovation success. Here are the five that most resonate with the themes in this blog: … Continue reading
Virtual Customer Environments (VCE)
”Web labs” go beyond customer advisory groups Customer engagement methods has been the topic that has generated the most discussion on this blog to date. Traditional market research methods — such as multiple-choice surveys, focus groups, employee suggestions, etc. — … Continue reading
