Category Archives: NSD Process

Fuzzy Front End

Posted on September 17, 2008 by

Note: a quick overview of the fuzzy front end in new product development, authored by Peter Koen and others, is available on the Steven’s web site: http://www.stevens.edu/cce/NEW/PDFs/FuzzyFrontEnd_Old.pdf

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A full section on Service Innovation at the PDMA Research Conference

Posted on September 15, 2008 by

  Students of new product development are aware of the term the “Fuzzy Front-End of NPD”, which describes the less understood process of idea generation (versus the allegedly more rational development process at the end that is better studied and … Continue reading →

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Engage AND Enthrall

Posted on August 20, 2008 by

Improving the relationship by collaborating This blog posting is interesting. Not only does user/customer collaboration make new service development more effective, but it also increase positive affect. Customers like being involved. I liked the closing lines of the posting: “many … Continue reading →

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Co-creation changes the organization as well as the service

Posted on August 11, 2008 by

Deceptively simple If your customers help create new services: the results should better fit customer needs, the process should be speeded, and many ideas generated. However, a firm must find a way to deal with a cast of stakeholders, must … Continue reading →

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Test first, then Design

Posted on August 4, 2008 by

“Lean” or “Knowledge-based” Product Development I have a link to a fascinating article on knowledge-based product development at Toyota. A key concept is that knowledge is a key resource in NPD and must not be wasted but must flow to where … Continue reading →

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Do you need a “conductor” for service innovation?

Posted on July 24, 2008 by

A new leadership metaphor for co-creation ensembles The ASU online magazine has an interesting article on managing co-creation of software and other services. Since different groups are involved — in-house developers, outsourced developers, users — it may take a “conductor” … Continue reading →

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Co-creation at Nokia

Posted on July 13, 2008 by

from “mass” communication to one-to-one understanding We have had several postings about Nokia in this blog. We have discussed its Beta Labs, Beta Culture and use of ethnography in emerging economies. The communications director at Nokia calls co-creation a move from … Continue reading →

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Steps to NSD Success

Posted on July 12, 2008 by

Customer-centric research methods one of Eight Steps In Jan ’05 Fast Company converted a conversation with the principals of Peer Insight into eight steps to service innovation success. Here are the five that most resonate with the themes in this blog: … Continue reading →

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Marketing 2.0

Posted on June 26, 2008 by

A couple weeks ago the blog Marketing 2.0 offerred “15 suggestions that take advantage of the innovative opportunities that Web 2.0 offers for marketing.”  Seven of the 15 suggestions tie into the themes about involving users that are often discussed on … Continue reading →

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“The customer is the company”

Posted on June 16, 2008 by

 Hi-tech t-shirts There is a fascinating article in the June issue of Inc. magazine about Threadless. Threadless lets customers design t-shirts over the Internet, then takes a vote on the best designs which are then offered for sale. Potential customers … Continue reading →

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