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Article Index
Category Archives: Service Design
Innovation Week 2/19/2011: Users in innovation?
Do users have a role to play in really innovative new product development? A disccussion of pros and cons that draws on the ideas of von Hippel, Sarasvathy and others. Also discussions on the clout of Klout, and social media marketing. Continue reading
Social Media Marketing will Drive Product Innovation
How social media can advance innovation by facilitating customer and user cocreation. Continue reading
