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Article Index
Category Archives: service-dominant logic of marketing
Otago Forum 2
In a recent posting I discussed the issue of service dominant logic versus service science and cited a paper presented at the Otago Forum 2. The Forum has kindly posted ALL of the papers from the conference online. I am … Continue reading
Posted in service-dominant logic of marketing
Tagged Ballantyne, Flint, Gronroos, Lusch, Otago, Otago Forum 2, SDL, service dominant logic, Service Science, Vargo
1 Comment
All products are service
SDL in the real world An interesting story in The Economist about the success of Rolls Royce in aircraft engines reaffirms the SDL of marketing: all products are service. The article states that some of RR’s success is due to … Continue reading
