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Article Index
Category Archives: Uncategorized
More Klout bashing!!
I wrote another article about Klout. Several of my most popular posts on this blog were about influence measuring. It fits better in my other blog on social media – so this is just a heads up : See http://wp.me/p1reuk-13
Posted in Uncategorized
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ROI – Misleading title, great read!
Mark Schaefer’s new book, Return on Influence or ROI, is an interesting and very readable overview of Klout, the rise of Klout, and its importance going forward. Continue reading
Posted in Social Media Marketing, Uncategorized
1 Comment
SMM4Biz
I have started a second WordPress blog, http://smm4biz.com/2012/02/16/class-infomercial/ . With teaching the new course in SMM I feel that I will have more ideas to share about SMM. I continue to believe that there is a great synergy between experiential innovation … Continue reading
Posted in Uncategorized
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Top threats to the Internet and SM!
I believe that the two biggest threats to the wide open Web and social media as we know it are the potential dominance of: Facebook as a social media platform and Klout as an SM-rater. Facebook is an evolving closed … Continue reading
Posted in Uncategorized
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Community-sourcing a new course!
When I first considered a new undergraduate social media marketing class I started with a few ideas and a half page outline. The outline in the previous post is the one I am now using in the course. It has … Continue reading
Posted in Uncategorized
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The imperfect Social Media Marketing course
When I was soliciting ideas for the new course I used the title “The Perfect Social Media Marketing course”. Now that we are a couple weeks into it, I already am thinking of changes for the fall, so the following … Continue reading
Groups kill ideas… especially the good ones!
group ideas, brainstorming groups, focus groups Continue reading
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Help: The Perfect Social Media Marketing Course
This course will debut at Radford U in January. In the planning and proposal stage the course has benefited from crowdsourced ideas from my online friends and colleagues. So I have come back for more! What follows is an outline … Continue reading
Posted in Uncategorized
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How to serve Customers
How to serve customers, wall street style. Continue reading
Posted in Uncategorized
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Top 9 Clues that you MAY have followed the wrong tweeter
Top 9 indications that you MAY have followed the wrong tweeter include the use of truetwit. Continue reading
Posted in Uncategorized
Tagged BBW, increase followers, mafia family, pay for tweets, teeth whitener, Truetwit
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