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Article Index
Category Archives: Uncategorized
Community-sourcing a new course!
When I first considered a new undergraduate social media marketing class I started with a few ideas and a half page outline. The outline in the previous post is the one I am now using in the course. It has … Continue reading
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The imperfect Social Media Marketing course
When I was soliciting ideas for the new course I used the title “The Perfect Social Media Marketing course”. Now that we are a couple weeks into it, I already am thinking of changes for the fall, so the following … Continue reading
Groups kill ideas… especially the good ones!
group ideas, brainstorming groups, focus groups Continue reading
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Help: The Perfect Social Media Marketing Course
This course will debut at Radford U in January. In the planning and proposal stage the course has benefited from crowdsourced ideas from my online friends and colleagues. So I have come back for more! What follows is an outline … Continue reading
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How to serve Customers
How to serve customers, wall street style. Continue reading
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Top 9 Clues that you MAY have followed the wrong tweeter
Top 9 indications that you MAY have followed the wrong tweeter include the use of truetwit. Continue reading
Posted in Uncategorized
Tagged BBW, increase followers, mafia family, pay for tweets, teeth whitener, Truetwit
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Computers in the classroom: no surfin’
I ban open computers in my classes because the distraction of multitasking or surfing the internet, reduces discussion and inhibits learning. Continue reading
Before “Lean Startups” there was “Probe and Learn”
The innovation process underlying lean startups, as described by Eric Ries, seems eerily similar to the Probe and Learn process described by Gary Lynn and colleagues 15 years ago. Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, entrepreneurship, experiential innovation, Experiment, Slow Burn Entrepreneurship, Uncategorized
Tagged effectuation, entrepreneurship, Eric Ries, Gary Lynn, probe and learn, rapid prototyping, Stephan t, Steven Gary Blank, Thomke
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Catch a Wave: Innovate life surfers!
The world of surfing shows the power of Lead User innnovation. Catch a wave and you’ll be innovating at the edge of the world… Continue reading
Innovation Week 2/19/2011: Users in innovation?
Do users have a role to play in really innovative new product development? A disccussion of pros and cons that draws on the ideas of von Hippel, Sarasvathy and others. Also discussions on the clout of Klout, and social media marketing. Continue reading
