Tag Archives: probe and learn

Effectuation and Innovation I: avoid market research

Efffectuation is a prescription for innovating when the risk is unknown and unknowable. When outcomes and probabilities are unknowable an entrepreneur: enters a market based on his/her knowledge, experience and networks; keeps investments small to retain future options; and plans to shape the development of the nascent market with the help of customers and stakeholders. Continue reading

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Cola Co-creation

Coca-cola has developed new dispensing machines that contain up to thirty flavors that can produce up to 100 different types of soda. The machines can be reset realtime and communicate so that coke can introduce a new soft drink and … Continue reading

Posted in communication, Co-creation or User collaboration, Experiment, Customer Research Methods, Process Innovation, experiential innovation, Internet effects | Tagged , , , , , , | Leave a comment

In Search of Innovation

A great article on innovation in todays WSJ: http://online.wsj.com/article/SB10001424052970204830304574133562888635626.html Look away from the lampost I suppose a cynic might claim that “great” means that it agrees with the recurring themes and principles discussed in this blog. Specifically: Storytelling, Involving users … Continue reading

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Facebook doesn’t listen to customers

Is it best to ignore your customers? Innovation thought leaders such as von Hippel, Utterback and then Christensen, have written about the risks of listening to customers when trying to innovate. A fellow blogger defended Facebook’s policy to ignore users … Continue reading

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Virtual Customer Environments (VCE)

 “Web labs” go beyond customer advisory groups Customer engagement methods has been the topic that has generated the most discussion on this blog to date. Traditional market research methods — such as multiple-choice surveys, focus groups, employee suggestions, etc. — … Continue reading

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Many Crummy Trials BEAT Deep Thinking: Discussion

 Two related posts in the last month have generated a fair amount of interest: “Many Crummy Trials BEAT Deep Thinking” (4/20) “the cost of trying is lower than the cost of analyzing.” (4/1) — An executive in charge of online … Continue reading

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“Many crummy trials BEAT deep thinking”

Just do it Last week I noted Clay Shirky’s comment that for internet innovation “the cost of trying is lower than the cost of analyzing.” I noted that this was an affirmation of the “Probe and Learn” process advocated by … Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, NSD Process | Tagged , , , , , , , , , , | 4 Comments