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Article Index
Tag Archives: probe and learn
Facebook doesn’t listen to customers
Is it best to ignore your customers? Innovation thought leaders such as von Hippel, Utterback and then Christensen, have written about the risks of listening to customers when trying to innovate. A fellow blogger defended Facebook’s policy to ignore users … Continue reading
Posted in Customer Research Methods
Tagged Brainstorming, Christensen, contextual information, disruptive innovation, Ethnography, experiments, Facebook, focus groups, hire an anthropologist, ignore your customers, latent needs, lead users, open source, probe and learn, radical innovation, rapid prototyping, site visits, sticky information, Utterback, voice of the customer, von Hippel
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Virtual Customer Environments (VCE)
”Web labs” go beyond customer advisory groups Customer engagement methods has been the topic that has generated the most discussion on this blog to date. Traditional market research methods — such as multiple-choice surveys, focus groups, employee suggestions, etc. — … Continue reading
Many Crummy Trials BEAT Deep Thinking: Discussion
Two related posts in the last month have generated a fair amount of interest: “Many Crummy Trials BEAT Deep Thinking” (4/20) “the cost of trying is lower than the cost of analyzing.” (4/1) — An executive in charge of online … Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, financial services, NSD Process
Tagged B.J. Fogg, beta-culture, crummy trials beat deep thinking, Experiment, financial service, probe and learn, prototype, Service Innovation, Stanford Persuasive Technology Lab, Trial and error
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“Many crummy trials BEAT deep thinking”
Just do it Last week I noted Clay Shirky’s comment that for internet innovation “the cost of trying is lower than the cost of analyzing.” I noted that this was an affirmation of the “Probe and Learn” process advocated by … Continue reading
Try and Fail (and try again)
The Cost of Trying is lower than the Cost of Analyzing! In a classic CMR article, Lynn and Morone urged high tech firms to “Probe and Learn”: get a workable product or service out there into the market and see what works. I … Continue reading
