More ethnography — Nokia

NY Times article on ethnographic research by Nokia

One of the readers of this blog, who is involved in ethnographic research, made an interesting comment on the last post — give it a read.

He also suggested a NY Times article about how Nokia was using ethnography in the third world. It is an interesting application of ethnographic research:

http://www.nytimes.com/2008/04/13/magazine/13anthropology-t.html?em&ex=1208059200&en=a3f185a62fe41fb5&ei=5087%0A

This entry was posted in Co-creation or User collaboration, Customer Research Methods, Ideation and tagged , , . Bookmark the permalink.

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