Beta Culture

New Service Development and Agile Programming

Several people have emailed me for a definition of Beta Culture as mentioned in the posting yesterday. [Please consider posting a comment: WordPress makes it easy and then everyone can see it.]

Beta Culture is highly relevant to service innovation. Again it is an expansion of the Lynn and Morone “probe and learn” idea. Get a decent service into the market and let your customers improve it. It is similar to concepts in Agile Programming. This blog talks more about it:

http://adscovery.wordpress.com/2006/10/08/the-beta-culture/

 

This entry was posted in Co-creation or User collaboration, Customer Research Methods, Experiment, NSD Process and tagged , , . Bookmark the permalink.

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