Interview with Eric von Hippel (2007)

von Hippel talks about his insight into user-driven innovation for services and goods in this 2007 interview:

http://www.gartner.com/research/fellows/asset_172822_1176.jsp

The PDMA blog points out some of the high points in the interview, so I can be lazy:

http://blog.pdma.org/

von Hippel was talking about co-creation in the mid-70s…

This entry was posted in Co-creation or User collaboration, Customer Research Methods and tagged , , , . Bookmark the permalink.

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