Beta Culture at Nokia — now in BusinessWeek

Two weeks after this blog ran a piece (see April 17 below) on the Beta Culture at Nokia, BusinessWeek wrote an article on their efforts. Nokia has had incredible success with Beta Testing and pre-Beta Testing of products and ideas by lead customers. Their current “problem” is customer collaboration greater than they had planned for.

The link to the BusinessWeek article:

 http://www.businessweek.com/globalbiz/content/apr2008/gb20080430_764271.htm?chan=innovation_innovation+%2B+design_top+stories

 The earlier post is below and the link to Nokia Labs is: 

http://betalabs.nokia.com/blog/2008/04/16/celebrating-beta-labs-1-year-birthday/

This entry was posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation, NSD Process and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s