Engage AND Enthrall

Improving the relationship by collaborating

This blog posting is interesting. Not only does user/customer collaboration make new service development more effective, but it also increase positive affect. Customers like being involved.

I liked the closing lines of the posting:

“many brains make deep bugs shallow, then with participative marketing many brains can make shallow offerings deep.”

The full posting can be read at: 

http://metacool.typepad.com/metacool/2004/11/virgin_particip.html

This entry was posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, NSD Process and tagged , , , , . Bookmark the permalink.

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