A Spectrum of Co-creation

The first step towards understanding a phenomena is often to categorize it.

FreshNetworks Blog attempts to categorize NPD co-creation into 5 groupings:

  1. Mass customization
  2. Real-time self-service
  3. Service redesign
  4. New product co-creation
  5. Community product design

See the full posting:

http://blog.freshnetworks.com/category/series/co-creation-series/

This entry was posted in Co-creation or User collaboration and tagged , . Bookmark the permalink.

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