Weird Al and the Internet

Wired magazine has an interesting article about how the internet has affected the career of Weird Al Yankovic. Weird Al is impacted by two trends from the internet:

  1. Fragmenting of the market into small segments (Long Tail?)
  2. A surplus of amateur parodies on You Tube

as well as the fact that the few mass acts that exist seem to be self-parodies (e.g. Jessica Simpson, Brittany, Kevin F.).

Read it here:

 http://www.wired.com/entertainment/theweb/magazine/16-10/ff_weirdal

A blogger suggests ways that Weird Al could use the Internet’s potential for crowdsourcing to stay ahead of trends: http://blog.ogilvypr.com/?p=452

Weird Al has embraced the new media, releasing his first parody on iTunes two weeks ago. Digital release allows him to parody a song while it is still topping the charts…

This entry was posted in Co-creation or User collaboration, Customer Research Methods and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s