All products are service

SDL in the real world

An interesting story in The Economist about the success of Rolls Royce in aircraft engines reaffirms the SDL of marketing: all products are service.

The article states that some of RR’s success is due to embracing a model of selling service. For 80% of their clients they no longer sell engines plus a service plan but instead sell hours of propulsion. Thus the engine is simply a part of a service that they sell to airline customers.

The full story is here:

http://www.economist.com/business/displaystory.cfm?story_id=12887368

This entry was posted in service-dominant logic of marketing and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s