Innovating in a down economy

An innovation consulting firm lists five steps to success in NPD in a down economy. Three of them are:

  1. Understand your customers’ new values
  2. Manage your new product portfolio/pipeline for the long term
  3. Manufacturing (process?) is your best friend.

To see the complete list and explanation from newlogic consulting go to: http://www.newlogicusa.com/_downloads/innovation_in_a_down_economy.pdf

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