Monthly Archives: June 2009

In Search of Innovation

A great article on innovation in todays WSJ: http://online.wsj.com/article/SB10001424052970204830304574133562888635626.html Look away from the lampost I suppose a cynic might claim that “great” means that it agrees with the recurring themes and principles discussed in this blog. Specifically: Storytelling, Involving users … Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation | Tagged , , , , , , | 3 Comments

CEO as chief storyteller

More on the importance of storytelling for innovation: RT: @GuyKawasaki Chief Storytelling Officer: why CEOs need to be great storytellers. http://trkk.us/?bSG This is a followup on an earlier post: https://servicecocreation.com/2009/06/08/storytime/

Posted in communication, NSD Process | Leave a comment

Medicine and Social Networking

Business on Twitter Commercialization of the social networks is inevitable. Dell has posted over $2,000,000 in sales. [ RT @mashable Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales http://bit.ly/NkKHR %5D  Social Networks and Medicine Social networks may have implications … Continue reading

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Storytime?

Storytelling, innovation and organizational change How do you get an organization to share an innovative vision and push for change? A common theme, from different perspectives, is the power of stories to impact organizational culture and promote change and innovation. … Continue reading

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