Storytelling, innovation and organizational change
How do you get an organization to share an innovative vision and push for change?
A common theme, from different perspectives, is the power of stories to impact organizational culture and promote change and innovation. Stories help sell the vision…
A research article showed that storytelling can help diverse team members work together on innovation — Organizational Storytelling and Technology Innovation (Maureen MacLeod; Elizabeth Davidson, System Sciences, 2007)
Another paper discusses design and storytelling:
A business book shows that storytelling ignites action in knowledge-era organizations: http://www.stevedenning.com/thinksmart.html
Another blog suggests success through storytelling: http://www.innovationcompass.com/innovation_compass/2006/10/business_succes.html
Organizational change and storytelling: http://businessinnovationfactory.com/weblog/archives/2006/04/twentynine_word.html