Innovation Week in Review – March 18, 2011

Crowdsourcing a new course

I decided to experiment with crowdsourcing a new course I am proposing on social media marketing. So I used my usual Tuesday blog article to summarize my thoughts on the course and ask for ideas:

CrowdsourcingCourse What a response! I received polished and practiced syllabi from dynamic scholars from Chile ( @andressilvaa ) , Canada ( @kozinets ), Massachusetts ( @dstevenwhite ) and Vermont ( @ejyoung67 ). And I received wonderful suggestions from  knowledgeable faculty and businesspersons including @chuckmartin1, @AlanSee,  @CraigEYaris, @aboyer,  @ckburgess, @johncass, and @joebobhester ! (Apologies to helpful friends I did not list!) My final proposal, needless to say, is much stronger than it would have been and I have great ideas and some reading to do.

One surprising point upon reflection. I had intended this as a crowdsourcing exercise, but I think that anyone familiar with the people who helped would conclude that it ended up being a classic exercise in von Hippel’s lead user process!

Other Co-creation

Oracle Integrates Crowdsourcing Into CRM — Crowdsourcing — InformationWeek http://t.co/5pyA0nk

 The experience-centric organization http://dld.bz/SqWq

Democratizing design: why Eric von Hippel would love Firebug: http://t.co/lOHnRaI

Listen to the Voice of the employee! http://t.co/FIvuDI1 via @jhenning

Innovation

Now to utilize social media!Open Innovation at the Crossroads http://bit.ly/hoIuRM RT @innovate

No Vision = No Innovation. What’s wrong with NASA is a harbinger for your business. http://bit.ly/h3pRVV RT @ovoinnovation

Good read – Whom Should You Hire at a Startup http://tcrn.ch/hfqKNg RT @meganberry

The best path to growth and profits | Aaker on Brands | Prophet http://t.co/e3QWhuE

Design can make life better… http://dld.bz/SqXw

4 Ways To Make Sure You Never Waste A Good Idea http://bit.ly/eTiUTf RT @RedBaronUSA via @SmartBrief

Stefan Thomke on innovation in India. ‘Great products need not necessarily have many features’ http://t.co/1vGb1fX

Spot on –> Entrepreneurship in China: Let a million flowers bloom http://t.co/6z9YsEb via @theeconomist RT @maijare

Social Media Marketing
 
I’m reading Netnography by @kozinets . I have always been a firm believer in co-creation or at least observing and questionning a user at their site, but I believe that there is a role for social media also…

What Is A Facebook “Like” Worth For Your Business? http://t.co/MjzfOm1 via @jeffbullas

“Social media puts reciprocity on steroids” – @GuyKawasaki talks to @be3d about “Enchantment” http://bv-url.com/e4pj RT @Bazaarvoice

Your dog on Facebook? ( Zuckerberg’s is) http://t.co/ZPrwHzx Our dog looks like his but is more talented: http://dld.bz/RBJK

Interesting –> 5 Insights On The Future Of Social Media http://t.co/y9a22gU via @jeffbullas

Great read the relationship is important, make a connection don’t make this huge mistake on Twitter http://bit.ly/f4S6T8 RT @markwschaefer via nazanin_weck

Shocker RT @adage: Who Dominated the Social Conversation About SXSW? Well, Mashable http://goo.gl/fb/qPxDG

Will Facebook replace company websites? http://cnet.co/smm506 (via @CNET) RT @SMMMmagazine

Social media: from experimentation to business integration http://bit.ly/ffR3TR

Our tools change us! Watson Is Far From Elementary http://on.wsj.com/fbg65R

Good read –> In Social Media, Failing to Plan is Planning to Fail http://t.co/uKqCZZW via @briansolis @PamMktgNut

Your Social Media Marketing Strategy Needs a Meltdown Plan – http://bit.ly/DrEPw RT @vickiberry

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