Crowdsourcing a new course
I decided to experiment with crowdsourcing a new course I am proposing on social media marketing. So I used my usual Tuesday blog article to summarize my thoughts on the course and ask for ideas:
CrowdsourcingCourse What a response! I received polished and practiced syllabi from dynamic scholars from Chile ( @andressilvaa ) , Canada ( @kozinets ), Massachusetts ( @dstevenwhite ) and Vermont ( @ejyoung67 ). And I received wonderful suggestions from knowledgeable faculty and businesspersons including @chuckmartin1, @AlanSee, @CraigEYaris, @aboyer, @ckburgess, @johncass, and @joebobhester ! (Apologies to helpful friends I did not list!) My final proposal, needless to say, is much stronger than it would have been and I have great ideas and some reading to do.
One surprising point upon reflection. I had intended this as a crowdsourcing exercise, but I think that anyone familiar with the people who helped would conclude that it ended up being a classic exercise in von Hippel’s lead user process!
Oracle Integrates Crowdsourcing Into CRM — Crowdsourcing — InformationWeek http://t.co/5pyA0nk
The experience-centric organization http://dld.bz/SqWq
Democratizing design: why Eric von Hippel would love Firebug: http://t.co/lOHnRaI
Good read – Whom Should You Hire at a Startup http://tcrn.ch/hfqKNg RT @meganberry
The best path to growth and profits | Aaker on Brands | Prophet http://t.co/e3QWhuE
Design can make life better… http://dld.bz/SqXw
Stefan Thomke on innovation in India. ‘Great products need not necessarily have many features’ http://t.co/1vGb1fX
Social media: from experimentation to business integration http://bit.ly/ffR3TR
Our tools change us! Watson Is Far From Elementary http://on.wsj.com/fbg65R
Your Social Media Marketing Strategy Needs a Meltdown Plan – http://bit.ly/DrEPw RT @vickiberry