This course will debut at Radford U in January. In the planning and proposal stage the course has benefited from crowdsourced ideas from my online friends and colleagues. So I have come back for more! What follows is an outline of the topics, planned workshops and group-led discussions. I appreciate any thoughts on additional topics (for example we need four more group-led topics).
- Types of social media: blogs, micro-blogs, networking, media sharing, special interest
- The “Big Four” – Facebook Fan Page, Blog, Twitter, YouTube, (and Linkedin)
- Other SM platforms – YouTube, Flickr, Google+, Tmblr, etc. Other important social media and benefits (presentations by students)
- Word of mouth marketing and theory
- Niche marketing: the long tail
- Engagement: Building a community
- Creating Content
- Social issues in online communities
Organizational Application of social media
- Traditional vs. new media; organic vs. amplified word of mouth
- Innovation: Wikinomics, lead users, and crowdsourcing
- Co-creation and prosumers
- Netnography and SM customer research
- Brand narrative, storytelling, and brand community
- Networking – what it means and how it is done; Networking vs. Marketing: conflicts and synergy
- Mobile marketing and location-based social media
- Successful and unsuccessful firm use of SMM
- Organizational Applications of SMM: Setting organizational goals and tracking them. Measures / metrics of influence – Google Analytics, Klout, etc. What do they really measure? Do they really matter? ROI of social media efforts.
- Developing an organizational social media plan
- Engagement and creating content
- Creating a great Fan Page
- Mobile marketing and Location-based SMM
- Determining ROI of social media
- Benefits of Social media clubs and groups
- Video-pods and presentations
- Using video
- Presenting pictures: Flickr and its competitors
- Micro-blogging: Tumblr
- FB competitors: Google+, Ning, MySpace (emphasis on G+)
- Location-based: Foursquare and its competitors
- Promoting content: StumbleUpon, DIGG, Technorati, Delicious, etc.
- Influence measures: PeerIndex, Tweet Grader, Klout, etc.
- Video tricks – winning on YouTube
Please post suggestions here or at the FB fan page: www.facebook.com/SMM4RU
Happy 2012 to all!
An earlier post that generated “crowdsourcing” help for the course design is here: http://wp.me/pdSfz-aF