Author Archives: Gary R Schirr

Amazon made my day…

I was delighted to see the seven books (all about innovation) suggested to me by Amazon when I landed there today. OK they may have been flattering me and my colleagues from Sweden, but still… Service Innovation on Amazon.

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Service Innovation Applied to Marketing

Just do it! Try, observe, and then iterate or pivot. Continue reading

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2015 Top Downloaded Innovation Articles in JPIM

Gloria Barczak, editor of the leading journal on innovation, JPIM has provided a list of the top downloaded articles from their website. You can download the list as a PDF here: Top 10 2015 JPIM Downloaded Articles (2). These are the … Continue reading

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All Innovation is Really #Service #Innovation

According to government statistics 70-85% of the GDP of Western nations, and 63% of the world GDP is service. Traditional goods firms are emphasizing service in their offerings. So it is positively weird that intro marketing texts put a single chapter on service … Continue reading

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#Service #Innovation: The Book

I was THRILLED when these five glossy paperbacks were delivered to my home a few weeks ago! Service Innovation, An eighteen month collaboration with three professors from the CTF Service Research Center at Karlstad University, Sweden, was now tangible. What was it like to collaborate on a book with researchers 6,691 km away? Continue reading

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How to profit from REALLY poor #service!

Last Friday my wife and I drove 2.5 hours to Charleston, WV, in order to purchase a 5-year pre-check pass from the TSA for $85 each. Most sites have a waiting time of a month for an appointment to buy the pre-check.

I was wondering if other notorious bad service providers have similar profit opportunities.. Continue reading

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Should you involve customers? How radical and hedonic are you trying to be?

When does a firm benefit from customer co-creation? The leading journal of product innovation, JPIM, has a cool YouTube channel to view short summaries of selected articles on innovation. I strongly recommend checking it every couple months for new posted … Continue reading

Posted in Co-creation or User collaboration, communication, Customer Research Methods, NSD Process | Tagged , , , , , , , , | 3 Comments