Author Archives: Gary R Schirr

Should you involve customers? How radical and hedonic are you trying to be?

When does a firm benefit from customer co-creation? The leading journal of product innovation, JPIM, has a cool YouTube channel to view short summaries of selected articles on innovation. I strongly recommend checking it every couple months for new posted … Continue reading

Posted in Co-creation or User collaboration, communication, Customer Research Methods, NSD Process | Tagged , , , , , , , , | 3 Comments

The Essence of Service – In a Cartoon

In the middle of final editing for recently published Service Innovation we decided that we needed an illustration in Chapter 1, for our discussion of what service is. I sent a Facebook message to my talented daughter, Kiki Schirr, and asked her if she could send an illustration within 90 minutes. Continue reading

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All Products are #Service – Watch out Small Business?

A central theme in the new book Service Innovation is that “All Products are Service” and that all businesses accordingly should focus on the value-creation and experience of users. A recent blog post notes the phenomena “Everything as a Service” arguing that servicization bodes ill for small business. Continue reading

Posted in Service Design, service-dominant logic of marketing | Tagged , , , , , , , , | 8 Comments

Ideation is for INDIVIDUALS, not groups!

Group brainstorming is not a good way to generate innovation ideas. In the Preface to Sprint, Jake Knapp discusses his missteps using group brainstorming at Google.

He notes that the brainstorming sessions were “a lot of fun,” , but… did not generate successful ideas. The best ideas were generated by individuals “sitting at their desks, or waiting at a coffee shop, or taking a shower.”

This matches what I found in a study of 50 years of research on group user research. Continue reading

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Innovation books – what do we NEED?

The process of coming up with a long list of 16 favorite innovation books got me to thinking about What is missing – What is the Blue Ocean space in popular innovation reading?

I think I found two blue patches – Do you spot others?? Or do you think I missed a great book in those patches? Continue reading

Posted in Co-creation or User collaboration, effectuation, entrepreneurship, experiential innovation, Experiment, NSD Process, Service Design, service-dominant logic of marketing, Social Media Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | 3 Comments

2016 Resolutions

First of all… Happy 2016 everyone! I can’t claim a great deal of success with my previous New Year’s resolutions. I believe the research that indicates that we should aim to change a few HABITS and ignore grand resolutions. But … Continue reading

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My very favorite books on #innovation : K to Z

Here are the remaining nine of my 16 favorite innovation books. As I related in the discussion of the first 7 books in my last post, these books are my personal favorite books on innovation and are listed in alphabetic order by … Continue reading

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