Category Archives: communication

Should you involve customers? How radical and hedonic are you trying to be?

When does a firm benefit from customer co-creation? The leading journal of product innovation, JPIM, has a cool YouTube channel to view short summaries of selected articles on innovation. I strongly recommend checking it every couple months for new posted … Continue reading

Posted in Co-creation or User collaboration, communication, Customer Research Methods, NSD Process | Tagged , , , , , , , , | 3 Comments

Social Media Marketing will Drive Product Innovation

How social media can advance innovation by facilitating customer and user cocreation. Continue reading

Posted in Co-creation or User collaboration, communication, Customer Research Methods, Ideation, Service Design | Tagged , , | Leave a comment

UIC Innovation Center: NPD Education

A cross-discipline approach to innovation education A week ago Friday the UIC Innovation center held an open house and reception for academics attending the AMA Summer conference in Chicago. Al Page, professor of Marketing at the University of Illinois at … Continue reading

Posted in communication, Ideation, Innovation education | Tagged , , , , , , , | 1 Comment

Cola Co-creation

Coca-cola has developed new dispensing machines that contain up to thirty flavors that can produce up to 100 different types of soda. The machines can be reset realtime and communicate so that coke can introduce a new soft drink and … Continue reading

Posted in Co-creation or User collaboration, communication, Customer Research Methods, experiential innovation, Experiment, Internet effects, Process Innovation | Tagged , , , , , , | Leave a comment

CEO as chief storyteller

More on the importance of storytelling for innovation: RT: @GuyKawasaki Chief Storytelling Officer: why CEOs need to be great storytellers. http://trkk.us/?bSG This is a followup on an earlier post: https://servicecocreation.com/2009/06/08/storytime/

Posted in communication, NSD Process | Leave a comment

Medicine and Social Networking

Business on Twitter Commercialization of the social networks is inevitable. Dell has posted over $2,000,000 in sales. [ RT @mashable Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales http://bit.ly/NkKHR %5D  Social Networks and Medicine Social networks may have implications … Continue reading

Posted in communication, Internet effects, Online service delivery | Tagged , , , | Leave a comment

Storytime?

Storytelling, innovation and organizational change How do you get an organization to share an innovative vision and push for change? A common theme, from different perspectives, is the power of stories to impact organizational culture and promote change and innovation. … Continue reading

Posted in communication, Process Innovation | Tagged , , , , | Leave a comment