Category Archives: Customer Research Methods

2015 Top Downloaded Innovation Articles in JPIM

Gloria Barczak, editor of the leading journal on innovation, JPIM has provided a list of the top downloaded articles from their website. You can download the list as a PDF here: Top 10 2015 JPIM Downloaded Articles (2). These are the … Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, Process Innovation, Stage-Gate® | Tagged , , , , , , , , | Leave a comment

Should you involve customers? How radical and hedonic are you trying to be?

When does a firm benefit from customer co-creation? The leading journal of product innovation, JPIM, has a cool YouTube channel to view short summaries of selected articles on innovation. I strongly recommend checking it every couple months for new posted … Continue reading

Posted in Co-creation or User collaboration, communication, Customer Research Methods, NSD Process | Tagged , , , , , , , , | 3 Comments

The Essence of Service – In a Cartoon

In the middle of final editing for recently published Service Innovation we decided that we needed an illustration in Chapter 1, for our discussion of what service is. I sent a Facebook message to my talented daughter, Kiki Schirr, and asked her if she could send an illustration within 90 minutes. Continue reading

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Ideation is for INDIVIDUALS, not groups!

Group brainstorming is not a good way to generate innovation ideas. In the Preface to Sprint, Jake Knapp discusses his missteps using group brainstorming at Google.

He notes that the brainstorming sessions were “a lot of fun,” , but… did not generate successful ideas. The best ideas were generated by individuals “sitting at their desks, or waiting at a coffee shop, or taking a shower.”

This matches what I found in a study of 50 years of research on group user research. Continue reading

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Thoughts on a Theory of Innovation

Over the past 50 years, researchers have learned a lot about innovation. Do you have thoughts about a theory of Innovation? Continue reading

Posted in Customer Research Methods, effectuation, experiential innovation, Experiment, Innovation education, Process Innovation, Slow Burn Entrepreneurship, Stage-Gate® | Tagged , , , | 5 Comments

Group Brainstorming is fun… but kills good ideas!

Group brainstorming and focus groups are fun and create an illusion of effectiveness among everyone involved in the process. Can an organization interested in innovation channel the enthusiasm but limit the murder of ideas? Continue reading

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Just Do It!

Just Do It seems the theme of product development: effectuation, agile development, probe and learn, or organic. Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, experiential innovation, Experiment, Slow Burn Entrepreneurship | Tagged , , , , , , , , , , , | 1 Comment