Category Archives: effectuation

Service Innovation Applied to Marketing

Just do it! Try, observe, and then iterate or pivot. Continue reading

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Innovation books – what do we NEED?

The process of coming up with a long list of 16 favorite innovation books got me to thinking about What is missing – What is the Blue Ocean space in popular innovation reading?

I think I found two blue patches – Do you spot others?? Or do you think I missed a great book in those patches? Continue reading

Posted in Co-creation or User collaboration, effectuation, entrepreneurship, experiential innovation, Experiment, NSD Process, Service Design, service-dominant logic of marketing, Social Media Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | 3 Comments

Thoughts on a Theory of Innovation

Over the past 50 years, researchers have learned a lot about innovation. Do you have thoughts about a theory of Innovation? Continue reading

Posted in Customer Research Methods, effectuation, experiential innovation, Experiment, Innovation education, Process Innovation, Slow Burn Entrepreneurship, Stage-Gate® | Tagged , , , | 5 Comments

Entrepreneurship and Marketing

For some reason the study of entrepreneurship is usually housed in the management department, not in marketing. However, in a world of lean startups and effectuation, it is clear that understanding markets and clients are key skills of entrepreneurship.
Continue reading

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Just Do It!

Just Do It seems the theme of product development: effectuation, agile development, probe and learn, or organic. Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, experiential innovation, Experiment, Slow Burn Entrepreneurship | Tagged , , , , , , , , , , , | 1 Comment

Pioneers get arrows in their backs…

Pioneers don’t always win: in fact they don’t usually win! The keys to success are luck, persistence, and continual innovation. Continue reading

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Is “Lean Startups” a misnomer?

Lean startups as Probe and Learn entrepreneurship! Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, entrepreneurship, experiential innovation, Experiment, Slow Burn Entrepreneurship | Tagged , , | Leave a comment