Category Archives: entrepreneurship

Innovation books – what do we NEED?

The process of coming up with a long list of 16 favorite innovation books got me to thinking about What is missing – What is the Blue Ocean space in popular innovation reading?

I think I found two blue patches – Do you spot others?? Or do you think I missed a great book in those patches? Continue reading

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Real Innovators Ship: Innovation versus Invention

The difference between invention and innovation is illustrated by the well known story of PARC and Apple Computer: PARC invented the key features associated with the Mac; but Apple brought it to market. Continue reading

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Entrepreneurship and Marketing

For some reason the study of entrepreneurship is usually housed in the management department, not in marketing. However, in a world of lean startups and effectuation, it is clear that understanding markets and clients are key skills of entrepreneurship.
Continue reading

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Pioneers get arrows in their backs…

Pioneers don’t always win: in fact they don’t usually win! The keys to success are luck, persistence, and continual innovation. Continue reading

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Is “Lean Startups” a misnomer?

Lean startups as Probe and Learn entrepreneurship! Continue reading

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Before “Lean Startups” there was “Probe and Learn”

The innovation process underlying lean startups, as described by Eric Ries, seems eerily similar to the Probe and Learn process described by Gary Lynn and colleagues 15 years ago. Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, entrepreneurship, experiential innovation, Experiment, Slow Burn Entrepreneurship, Uncategorized | Tagged , , , , , , , , | 2 Comments