Category Archives: Experiment

Service Innovation Applied to Marketing

Just do it! Try, observe, and then iterate or pivot. Continue reading

Posted in effectuation, experiential innovation, Experiment, NSD Process, ServiceInnovation, Social Media Marketing | Tagged , , , , | Leave a comment

Innovation books – what do we NEED?

The process of coming up with a long list of 16 favorite innovation books got me to thinking about What is missing – What is the Blue Ocean space in popular innovation reading?

I think I found two blue patches – Do you spot others?? Or do you think I missed a great book in those patches? Continue reading

Posted in Co-creation or User collaboration, effectuation, entrepreneurship, experiential innovation, Experiment, NSD Process, Service Design, service-dominant logic of marketing, Social Media Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | 3 Comments

Thoughts on a Theory of Innovation

Over the past 50 years, researchers have learned a lot about innovation. Do you have thoughts about a theory of Innovation? Continue reading

Posted in Customer Research Methods, effectuation, experiential innovation, Experiment, Innovation education, Process Innovation, Slow Burn Entrepreneurship, Stage-Gate® | Tagged , , , | 5 Comments

Just Do It!

Just Do It seems the theme of product development: effectuation, agile development, probe and learn, or organic. Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, experiential innovation, Experiment, Slow Burn Entrepreneurship | Tagged , , , , , , , , , , , | 1 Comment

Pioneers get arrows in their backs…

Pioneers don’t always win: in fact they don’t usually win! The keys to success are luck, persistence, and continual innovation. Continue reading

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Is “Lean Startups” a misnomer?

Lean startups as Probe and Learn entrepreneurship! Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, entrepreneurship, experiential innovation, Experiment, Slow Burn Entrepreneurship | Tagged , , | Leave a comment

Before “Lean Startups” there was “Probe and Learn”

The innovation process underlying lean startups, as described by Eric Ries, seems eerily similar to the Probe and Learn process described by Gary Lynn and colleagues 15 years ago. Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, entrepreneurship, experiential innovation, Experiment, Slow Burn Entrepreneurship, Uncategorized | Tagged , , , , , , , , | 2 Comments