Category Archives: Ideation

Ideation is for INDIVIDUALS, not groups!

Group brainstorming is not a good way to generate innovation ideas. In the Preface to Sprint, Jake Knapp discusses his missteps using group brainstorming at Google.

He notes that the brainstorming sessions were “a lot of fun,” , but… did not generate successful ideas. The best ideas were generated by individuals “sitting at their desks, or waiting at a coffee shop, or taking a shower.”

This matches what I found in a study of 50 years of research on group user research. Continue reading

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Flawed Tools – Focus groups and brainstorming for ideas

The combined results of individual idea generation outperforms group methods, such as brainstorming and focus groups, in terms of the number, quality, and uniqueness of the ideas generated. Continue reading

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Pioneers get arrows in their backs…

Pioneers don’t always win: in fact they don’t usually win! The keys to success are luck, persistence, and continual innovation. Continue reading

Posted in effectuation, entrepreneurship, experiential innovation, Experiment, Ideation, Slow Burn Entrepreneurship | Tagged , , , , , , , , | Leave a comment

Social Media and User Research Methods

An engagement/deep knowledge framework to categorize user research methods indicates some likely innovations as social media is employed in innovation. Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Ideation, Social Media Marketing | 3 Comments

Catch the Wave

How do you catch the wave of technology? Why is Apple so good at it? Ideas from effectuation, Lead Users, probe and learn are considered. Continue reading

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Innovation Week 2/19/2011: Users in innovation?

Do users have a role to play in really innovative new product development? A disccussion of pros and cons that draws on the ideas of von Hippel, Sarasvathy and others. Also discussions on the clout of Klout, and social media marketing. Continue reading

Posted in experiential innovation, Experiment, Ideation, Innovation Week, NSD Process, Process Innovation, Service Design, Social Media Marketing, Uncategorized | Tagged , , , , , , | Leave a comment

Effectuation and Innovation I: avoid market research

Efffectuation is a prescription for innovating when the risk is unknown and unknowable. When outcomes and probabilities are unknowable an entrepreneur: enters a market based on his/her knowledge, experience and networks; keeps investments small to retain future options; and plans to shape the development of the nascent market with the help of customers and stakeholders. Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation, Social Media Marketing | Tagged , , , , , , , | Leave a comment