Category Archives: Slow Burn Entrepreneurship

Thoughts on a Theory of Innovation

Over the past 50 years, researchers have learned a lot about innovation. Do you have thoughts about a theory of Innovation? Continue reading

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Entrepreneurship and Marketing

For some reason the study of entrepreneurship is usually housed in the management department, not in marketing. However, in a world of lean startups and effectuation, it is clear that understanding markets and clients are key skills of entrepreneurship.
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Just Do It!

Just Do It seems the theme of product development: effectuation, agile development, probe and learn, or organic. Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, experiential innovation, Experiment, Slow Burn Entrepreneurship | Tagged , , , , , , , , , , , | 1 Comment

Pioneers get arrows in their backs…

Pioneers don’t always win: in fact they don’t usually win! The keys to success are luck, persistence, and continual innovation. Continue reading

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Is “Lean Startups” a misnomer?

Lean startups as Probe and Learn entrepreneurship! Continue reading

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Before “Lean Startups” there was “Probe and Learn”

The innovation process underlying lean startups, as described by Eric Ries, seems eerily similar to the Probe and Learn process described by Gary Lynn and colleagues 15 years ago. Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, entrepreneurship, experiential innovation, Experiment, Slow Burn Entrepreneurship, Uncategorized | Tagged , , , , , , , , | 2 Comments