Category Archives: Social Media Marketing

Can #Wal-Mart compete with #Amazon?

Wal-Mart SHOULD be a competitor in online retailing for as it is:

The biggest brick-and-mortar retailer in the world,
A leader in logistics, supply, distribution, and retail IT,
Blessed with deep pockets,
Everywhere, with so many locations, and
A fierce competitor. Continue reading

Posted in NSD Process, Online service delivery, Service Design, ServiceInnovation, Social Media Marketing | Tagged , , , , | Leave a comment

Service Innovation Applied to Marketing

Just do it! Try, observe, and then iterate or pivot. Continue reading

Posted in effectuation, experiential innovation, Experiment, NSD Process, ServiceInnovation, Social Media Marketing | Tagged , , , , | Leave a comment

#Service #Innovation: The Book

I was THRILLED when these five glossy paperbacks were delivered to my home a few weeks ago! Service Innovation, An eighteen month collaboration with three professors from the CTF Service Research Center at Karlstad University, Sweden, was now tangible. What was it like to collaborate on a book with researchers 6,691 km away? Continue reading

Posted in Co-creation or User collaboration, NSD Process, Service Design, service-dominant logic of marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , | Leave a comment

Innovation books – what do we NEED?

The process of coming up with a long list of 16 favorite innovation books got me to thinking about What is missing – What is the Blue Ocean space in popular innovation reading?

I think I found two blue patches – Do you spot others?? Or do you think I missed a great book in those patches? Continue reading

Posted in Co-creation or User collaboration, effectuation, entrepreneurship, experiential innovation, Experiment, NSD Process, Service Design, service-dominant logic of marketing, Social Media Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | 3 Comments

New Klout – An Innovation Strategy?

Klout’s ballyhooed new version and business model seems to be lifted entirely from a competitor, Kred. Continue reading

Posted in Social Media Marketing | Tagged , , , , | 8 Comments

ROI – Misleading title, great read!

Mark Schaefer’s new book, Return on Influence or ROI, is an interesting and very readable overview of Klout, the rise of Klout, and its importance going forward. Continue reading

Posted in Social Media Marketing, Uncategorized | 1 Comment

Why Klout is dangerous

Why Klout and influence measures are dangerous to the social media community. As they rise in importance so will unsocial behavior and cheating. Continue reading

Posted in Social Media Marketing | Tagged , , , | 25 Comments