Category Archives: Social Media Marketing

Reflections on two years of tweeting

Benefits from two years on twitter! Continue reading

Posted in Social Media Marketing | Tagged , , , , , | 3 Comments

Crush It! A Review

A review of Crush It! by Gary Vaynerchuk. Gary talks about how to use social media to bring your passion to the market. Continue reading

Posted in Social Media Marketing | Leave a comment

Social Media Strategies for Professionals

A book review of Social Media Strategies for Professionals and their Firms by Michelle Golden. Continue reading

Posted in Social Media Marketing | Leave a comment

Book Review: The Tao of Twitter

A review of the Tao of Twitter by Mark W. Schaefer. Twitter is micro-blogging but much more! Continue reading

Posted in Social Media Marketing | Tagged , , , | Leave a comment

Social Media and User Research Methods

An engagement/deep knowledge framework to categorize user research methods indicates some likely innovations as social media is employed in innovation. Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Ideation, Social Media Marketing | 3 Comments

The Perfect Social Media Marketing Course!

The perfect social media marketing class: putting together a plan with the help of my social media community. Continue reading

Posted in Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 7 Comments

Innovation Week Review – March 11, 2011

Is email dead? Does Charlie Sheen tweet? News of the week on social media, innovation and user co-creation. Continue reading

Posted in Customer Research Methods, Innovation Week, Social Media Marketing | Tagged , , , , | Leave a comment