Tag Archives: all products are service

All Products are #Service – Watch out Small Business?

A central theme in the new book Service Innovation is that “All Products are Service” and that all businesses accordingly should focus on the value-creation and experience of users. A recent blog post notes the phenomena “Everything as a Service” arguing that servicization bodes ill for small business. Continue reading

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All products are service

SDL in the real world An interesting story in The Economist about the success of Rolls Royce in aircraft engines reaffirms the SDL of marketing: all products are service. The article states that some of RR’s success is due to … Continue reading

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