Tag Archives: effectuation

Just Do It!

Just Do It seems the theme of product development: effectuation, agile development, probe and learn, or organic. Continue reading

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Pioneers get arrows in their backs…

Pioneers don’t always win: in fact they don’t usually win! The keys to success are luck, persistence, and continual innovation. Continue reading

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Is “Lean Startups” a misnomer?

Lean startups as Probe and Learn entrepreneurship! Continue reading

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Before “Lean Startups” there was “Probe and Learn”

The innovation process underlying lean startups, as described by Eric Ries, seems eerily similar to the Probe and Learn process described by Gary Lynn and colleagues 15 years ago. Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, entrepreneurship, experiential innovation, Experiment, Slow Burn Entrepreneurship, Uncategorized | Tagged , , , , , , , , | 2 Comments

Lean Start-ups or Slow-burn entrepreneurship

Lean startups and slow burn startups permit the effectuation process of entrepreneurship to continue for a longer period of time. Continue reading

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Catch the Wave

How do you catch the wave of technology? Why is Apple so good at it? Ideas from effectuation, Lead Users, probe and learn are considered. Continue reading

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Effectuation in Action: Consulting as Search

Effectuation in action: one way for firms to employ effectuation in a new market is to enter through consulting and custom projects. Continue reading

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