Tag Archives: engagement

Book Review: The Tao of Twitter

A review of the Tao of Twitter by Mark W. Schaefer. Twitter is micro-blogging but much more! Continue reading

Posted in Social Media Marketing | Tagged , , , | Leave a comment

Engage AND Enthrall

Improving the relationship by collaborating This blog posting is interesting. Not only does user/customer collaboration make new service development more effective, but it also increase positive affect. Customers like being involved. I liked the closing lines of the posting: “many … Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, NSD Process | Tagged , , , , | Leave a comment