Tag Archives: Ethnography

#Service #Innovation: The Book

I was THRILLED when these five glossy paperbacks were delivered to my home a few weeks ago! Service Innovation, An eighteen month collaboration with three professors from the CTF Service Research Center at Karlstad University, Sweden, was now tangible. What was it like to collaborate on a book with researchers 6,691 km away? Continue reading

Posted in Co-creation or User collaboration, NSD Process, Service Design, service-dominant logic of marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , | Leave a comment

Contextual Knowledge and Sticky Information

For innovation the contextual knowledge and sticky information of users may be the most important data: data that can only be accessed with invasive research techniques such as probe and learn, ethnograhic, experimentation, and effectuation. Continue reading

Posted in Co-creation or User collaboration, experiential innovation, Experiment, financial services | Tagged , , , , , , , , , , , , | 1 Comment

Ethnography and Product Innovation

 Does Ethnography make the front end of innovation less fuzzy? I have written several posts about the use of ethnography to gather good data from users. A recent article in the Journal of Product Innovation Management explores the topic in … Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods | Tagged , | 1 Comment

In Search of Innovation

A great article on innovation in todays WSJ: http://online.wsj.com/article/SB10001424052970204830304574133562888635626.html Look away from the lampost I suppose a cynic might claim that “great” means that it agrees with the recurring themes and principles discussed in this blog. Specifically: Storytelling, Involving users … Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation | Tagged , , , , , , | 3 Comments

Facebook doesn’t listen to customers

Is it best to ignore your customers? Innovation thought leaders such as von Hippel, Utterback and then Christensen, have written about the risks of listening to customers when trying to innovate. A fellow blogger defended Facebook’s policy to ignore users … Continue reading

Posted in Customer Research Methods | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Virtual Customer Environments (VCE)

 “Web labs” go beyond customer advisory groups Customer engagement methods has been the topic that has generated the most discussion on this blog to date. Traditional market research methods — such as multiple-choice surveys, focus groups, employee suggestions, etc. — … Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation | Tagged , , , , , , , , | Leave a comment

“Gating” Ideation?

  Don’t fence me in… In this month’s issue of Visions magazine the owners of the stage-gate(R) trademark take a look at ideation. They conducted a survey to find the most used and most effective customer research methods. Few details are … Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, Ideation, Stage-Gate® | Tagged , , , , , , , , , , , , | Leave a comment