Tag Archives: Gary Schirr

Ideation is for INDIVIDUALS, not groups!

Group brainstorming is not a good way to generate innovation ideas. In the Preface to Sprint, Jake Knapp discusses his missteps using group brainstorming at Google.

He notes that the brainstorming sessions were “a lot of fun,” , but… did not generate successful ideas. The best ideas were generated by individuals “sitting at their desks, or waiting at a coffee shop, or taking a shower.”

This matches what I found in a study of 50 years of research on group user research. Continue reading

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Crowdsourcing a New Marketing Course: Social Slam Presentation

http://youtu.be/z5OWUhNd8dI

From 2012 Social Slam in Knoxville, TN

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