Tag Archives: JPIM

2015 Top Downloaded Innovation Articles in JPIM

Gloria Barczak, editor of the leading journal on innovation, JPIM has provided a list of the top downloaded articles from their website. You can download the list as a PDF here: Top 10 2015 JPIM Downloaded Articles (2). These are the … Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, Process Innovation, Stage-Gate® | Tagged , , , , , , , , | Leave a comment

Ideation is for INDIVIDUALS, not groups!

Group brainstorming is not a good way to generate innovation ideas. In the Preface to Sprint, Jake Knapp discusses his missteps using group brainstorming at Google.

He notes that the brainstorming sessions were “a lot of fun,” , but… did not generate successful ideas. The best ideas were generated by individuals “sitting at their desks, or waiting at a coffee shop, or taking a shower.”

This matches what I found in a study of 50 years of research on group user research. Continue reading

Posted in Customer Research Methods, Ideation, NSD Process, Service Design | Tagged , , , , , , , , , | 2 Comments

Flawed Tools – Focus groups and brainstorming for ideas

The combined results of individual idea generation outperforms group methods, such as brainstorming and focus groups, in terms of the number, quality, and uniqueness of the ideas generated. Continue reading

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Cross functional innovation teams

Cross functional development teams seems like a no-brainer: Having representatives from marketing, finance, operations, customer service, etc. involved early should speed the development process by allowing communication and coordination to be performed in parallel instead of linear fashion. Diversity of … Continue reading

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PDMA thoughts: Service and Innovation

I have delayed my summary of the PDMA Research Conference, but hopefully the delay helps with perspective… (sound like an ad-hoc rationalization?) The two major themes that still resonate with me a couple weeks later are the call by Gerald … Continue reading

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A full section on Service Innovation at the PDMA Research Conference

  Students of new product development are aware of the term the “Fuzzy Front-End of NPD”, which describes the less understood process of idea generation (versus the allegedly more rational development process at the end that is better studied and … Continue reading

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