Tag Archives: Klout

New Klout – An Innovation Strategy?

Klout’s ballyhooed new version and business model seems to be lifted entirely from a competitor, Kred. Continue reading

Posted in Social Media Marketing | Tagged , , , , | 8 Comments

Why Klout is dangerous

Why Klout and influence measures are dangerous to the social media community. As they rise in importance so will unsocial behavior and cheating. Continue reading

Posted in Social Media Marketing | Tagged , , , | 25 Comments

Innovation Week Review – March 11, 2011

Is email dead? Does Charlie Sheen tweet? News of the week on social media, innovation and user co-creation. Continue reading

Posted in Customer Research Methods, Innovation Week, Social Media Marketing | Tagged , , , , | Leave a comment

Innovation Week Review February 25, 2011

Innovation week in review: the singularity, co-creation, innovation, and social media marketing. Continue reading

Posted in Co-creation or User collaboration, Innovation Week, Social Media Marketing | Tagged , , , , , | Leave a comment

Innovation Week 2/19/2011: Users in innovation?

Do users have a role to play in really innovative new product development? A disccussion of pros and cons that draws on the ideas of von Hippel, Sarasvathy and others. Also discussions on the clout of Klout, and social media marketing. Continue reading

Posted in experiential innovation, Experiment, Ideation, Innovation Week, NSD Process, Process Innovation, Service Design, Social Media Marketing, Uncategorized | Tagged , , , , , , | Leave a comment

Will Klout kill twitter?

No metrics may be better than bad metrics: can influence measuring tools such as Klout, PeerIndex, and Twitter Grader degrade the twitter experience. Continue reading

Posted in Social Media Marketing | Tagged , , , , , , , , , , , | 18 Comments