Tag Archives: Mark Schaefer

Worst Ad Performances of SuperBowl 51

I tweeted the Superbowl commercials for my social media classes #SMM4RU and for Wharton Future of Advertising #WhartonFOA. I am glad that I did, as I might not have stayed for the fourth quarter heroics otherwise! I rated the four … Continue reading

Posted in social media marketing, twitter | Tagged , , , , , , , , | Leave a comment

Effective Titles: Once more with feeling!

Titles drive the engagement of a blog post. Established bloggers such as Jeff Bullas suggest that you spend just as much time on producing the title as you do writing your post. Continue reading

Posted in Blogging, Content, Digital Marketing, social media marketing | Tagged , , , , , , , , , | 2 Comments

#Cluetrain Derailed!

The Cluetrain is derailed.

Last Spring Adage pronounced that “There is no more social media marketing: just advertising… The idealistic end to business as usual, as “The Cluetrain Manifesto” envisioned, never happened… After a promising start — a glimmer of hope — we’re back to business as usual.”

My first social media marketing class was Spring 2012. I proclaimed that “marketers must drop the megaphone – broadcasting or shouting at customers and prospects is dead! We must engage and have a CONVERSATION.” Our group projects were to work with organizations to show them how to have that conversation….

Tomorrow I will face two new sections of my SMM class.

I require them to be Google AdWord certified. Continue reading

Posted in Content, Digital Marketing, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , , , , | 4 Comments

Personal Learning Networks… A #PLN keeps on giving!

A personal learning network is indispensable for a true life-long learner. No one person can keep up with the rush of information in her/his area of interest, but a good PLN can filter the information and keep one alert of important trends and developments. Continue reading

Posted in Blogging, Higher Education, innovation, LinkedIn, Personal Learning Network, Social influence, Social Media, Teaching SMM, twitter | Tagged , , , , | 1 Comment

Post-“Like” Social Media Marketing

The market has already shifted to “pay for play.” Content and engagement will continue to be important for social media marketing but promoted posts and ads will be essential for reach. What should a business do now? Continue reading

Posted in Blogging, Content, Digital Marketing, Facebook, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , , , | 1 Comment

Is there value in #Organic #SMM after Facebook closes the “Like Economy”?

Facebook shut down the “Like Economy” in December 2013. Organic SMM is giving way to “pay to play.” Continue reading

Posted in Content, Digital Marketing, Facebook, SEO, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , | 14 Comments

Social Media #Complaints! Put it to them??

A recent article suggested that social media would help kill bad customer service. How do you decide whether to publicly complain on social media??? Continue reading

Posted in Blogging, Content, Facebook, Klout, LinkedIn, Social Media, social media marketing, twitter | Tagged , , , , , | 6 Comments