Tag Archives: market research

Just Do It!

Just Do It seems the theme of product development: effectuation, agile development, probe and learn, or organic. Continue reading

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Hotel Innovation in focus

Avoiding group think from focus groups It should not be a surprise to readers of this blog that innovators in hotel service find focus groups and surveys “unreliable” and suggest actually observing customers using the services instead: http://www.hotelschool.cornell.edu/research/chr/events/roundtables/service.html

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Online Communities — Replacements for Focus Groups

A recurring theme of postings on customer involvement methods is that traditional market research methods such as focus groups and brainstorming  kill ideas and creativity; there is a need for better ideation techniques that truly engage users. J. Scott Armstrong … Continue reading

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Why do you use focus groups?

As has been noted in several postings on this blog, there is overwhelming evidence that focus groups and brainstorming actually: Reduce the number of ideas generated, and Eliminate the “outliers” — the most creative ideas compared to 1:1 techniques that … Continue reading

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“Gating” Ideation?

  Don’t fence me in… In this month’s issue of Visions magazine the owners of the stage-gate(R) trademark take a look at ideation. They conducted a survey to find the most used and most effective customer research methods. Few details are … Continue reading

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